Copywriting

Demonstrated Expertise in Copywriting, Editing and Research

Remember when the internet was going to make our lives simpler?

Frustrated and overwhelmed by the amount of information on the internet?

Let me be your Researcher and Copywriter!

You are responsible for the marketing activities surrounding one or more products or services; responsible for (or directly involved in) product launches, lead generation, telemarketing, marketing research and analysis, messaging, and media relations; coordinating the efforts of writers, designers, web developers, and other internal and external resources.

You are often overworked and understaffed, and the tight economy has only made your job more difficult. Although your internal resources have been slashed, the amount of work that needs to be created has not necessarily diminished. The amount of content you need to generate far outpaces the number of people you have available to write it.

Is that right?

You’re looking for someone who can quickly grasp your business, products, and target markets with minimal training; explain features and benefits while educating your prospects; someone who delivers quality work with minimal hand-holding; who is dependable, meets deadlines, and does what she says she is going to do; who is flexible, fair, and easy to work with, and who charges reasonable fees.

Is that right?

Let me be your Researcher/Copywriter!

Highlights

Susan Gammage has a Masters Degree with over 10 years experience researching and writing easy-to-understand B2B copy: articles, brochures, inserts, flyers, newsletters, case studies, book proposals, training and reference materials, operational guides, resumes, life plans, business plans, recruitment copy, product literature, emails, blog postings, landing pages and website home pages. She enjoys researching effective keywords and competitor’s marketing campaigns to stay current on industry positioning

She has successfully helped launch profit and non-profit companies, through grant writing and proposals to foundations, governments and corporate sponsors. She’s published a book and written educational and instructional materials; designed interview formats; compiled and catalogued a wide variety of information for the preparation of talks, and for quick distribution to others.

Whether in curriculum design, proposal writing, business reports, policy and procedures manuals or web content, she loves to research new topics and organize information in ways that empower people to move forward. She can take an overwhelming topic, narrow it down and explain it simply, cutting through truckloads of information and providing relief for overwhelmed customers.

She can handle a variety of tasks simultaneously; complete projects within set budgets, limitations and deadlines; acquire, retain and implement knowledge of new situations quickly. She pays attention to detail; follows instructions carefully, and double-checks submissions for compliance before sending them off.
Other skills include critical thinking, problem solving, decision making and a broad knowledge of business functions.

She has a wide base of knowledge gained through continuous education and training and over 160 letters of thanks from satisfied customers

Professional skills include: excellent writing and research skills, fact-checking, database management, versatility, a strong work ethic, ability to work quickly and produce high quality copy.

Work Terms

Communication:

Susan works from anywhere in the world, communicating with clients via email, phone and Skype. Emails are answered within 24 hours or less. Typically, after project details are clarified and agreed upon, you won’t have to worry about spending more time on the work you’ve assigned her, than you do on your own work - that’s why you’re hiring her!

Contract

Susan requires a signed contract that defines the deliverables, project time line, payment terms and scope of work.

Code of Ethics:

For information on her philosophy, please visit: http://www.susangammage.com/philosophy

Fees

For small projects, Susan invoices the client at a rate of $50 per hour (or agreed up on project rate) when the work is completed and approved, and payments will be paid through Paypal. For larger projects, she requires 50% percent up front and will invoice on a monthly basis.

Susan’s fee includes all editing as long as the scope of the project does not change.

If you cancel or put the project on hold once she has begun work on it, a kill fee may be applied.

Guarantee:

Susan provides each client with individual service and a commitment to excellence. A job well done is her professional guarantee and no job is complete until you are completely satisfied with the results.

Software skills:

Microsoft Word, Excel, PowerPoint, Access, Word Perfect, Outlook Express, Wordpress and Blogger.

Additional Skills:

SEO (search engine optimisation) and product launch strategies.

Experience in:

  • Grant/Proposal writing and Editing
  • Report writing and Editing
  • Resume writing and Editing
  • Article/News/Press Release writing and Editing
  • Resume writing and Editing
  • Web Content writing and Editing
  • Copywriting/Editing
  • Book Writing/Editing
  • Healthcare Writing/Editing
  • Personal development/self-help/natural healing Writing/Editing

Work Samples

  • Effects of Mining on Women’s Health: MiningWatch Canada partnered with the Labrador West Status of Women Council and the Femmes francophones de l’Ouest du Labrador on a joint effort to explore community women’s own perceptions of the effects on their health from living in a mining town.
    http://www.miningwatch.ca/updir/Lab_West_Final_Report_en.pdf
  • Manuals: Teleconference Study Circles: The Manual for Tutors Thinking About Conducting Study Circles Over the Phone is a detailed and very well thought-out and deserves some attention. As well as considering the needs of the facilitator and the participants, it also highlights concerns when choosing telephone technology.

    “Teleconference Study Circles: The Manual for Tutors”

Testimonials

The quality of our courses can be guaranteed

I have been so pleased to work with you. Your most impressive ideas broadened my horizon of developing teaching materials. I have to thank you, because of your great teaching methods, that our students are benefiting from the classes. So the students, James, and me are luckier to have you! I feel so lucky that James has you aboard, that the quality of our courses can be guaranteed.
(George Tan Songbai, China)

Very excited at the momentum you have helped establish

Congratulations on a job well done! I just received an oral report from Joyce. Three of the four students favored or strongly favored the new format over the current format. (Joyce has not been able to reach the other student.) Susan, I am very excited at the momentum you have helped establish in improving the PC product. This will help our sales and the ongoing efforts for seeking investment.
(James Pan,i-SIMA, China)

Willing to go the extra mile

She is willing to go the extra mile in making the customer happy, including staying late. In dealing with customers, she takes the time to analyse their needs and match those needs with the best solution at hand. At all times she acts responsibly, and accepts accountability for her actions. She takes time to ask for feedback and is always eager to learn. Her communication skills are excellent, and she works well with people. It is a pleasure working with her; she is cheerful and pleasant, always smiling and upbeat.
(Sheila Givens, SME Strategies, Inc, Canada)

Performance is impeccable

I have had several occasions in which to enlist the services of Ms. Susan Gammage. Her performance is impeccable and to this her clients will testify. Ms. Gammage is competent in the field of adult education and I have been so satisfied with the demonstration of her abilities, that I would not hesitate to employ her again. She balances very well two traits which are in high demand – that of a strong sense of responsibility manifest in self-initiative and that of working well with others and deriving direction from a willingness to be a team player. I offer you my unreserved recommendations should you have an opportunity to employ her talents.
(Paul Vreeland, Regional Institute Board, Canada)

Strives for excellence in all of her undertakings

I know that Ms. Gammage strives for excellence in all of her undertakings. As a result I am pleased to give her my highest recommendation. I would be happy to work with her on any project in which she expressed an interest.
(Kelly Barr, Spiritual Assembly of the Bahá’ís of Happy Valley–Goose Bay, Labrador)

A friendly and professional manner in an online environment

Susan has been consistent, reliable, organized, and highly prepared. Susan interacted in a friendly and professional manner in an online environment. She has a style that reflects a joyful embracing of the task at hand. She has been always positive, upbeat and fun. Susan is viewed as a valuable member of our faculty.
(Luis Tamayo, Director,
International Teacher Training Organization, Mexico)

Easy to work with

Susan has proven to be very reliable and conscientious. Always doing what she has promised to do; clearly informing us if she is unable to do something and anticipating possible difficulties has made Susan very easy to work with in the not always easy to work with online environment. I would not hesitate to recommend Susan for any position she cares to apply for just as I would not hesitate to work with Susan again myself.
(Michael Williams, The Language Net, Australia)

An ability to adapt quickly and easily to new situations

She acquires new knowledge and concepts with ease, and presents herself in a professional manner during training and presentations. Susan has strong communications skills combined with an ability to adapt quickly and easily to new situations. I am confident in adding that Susan will be a valuable asset to any Institute, and those that will have the pleasure of working with Susan will be impressed with her ability to handle any given situation with confidence and interest for others.
(Heather Baer, Global TESOL College, Canada)

Authority and profound integrity

She is completely dedicated to her clients and determined that they achieve the goals they set for themselves. She speaks clearly and calmly but with authority and her profound integrity as a self assured individual is apparent.
(Geoff Booth, EF Foundation, Toronto)

On a scale of 1-10, I give you 11

On a scale of 1-10, with 10 being the highest, I will like to give you 11. I can never thank you enough! Thank you again!
(Jane Cui, China)

You give us an example of a model that can be built upon

You give us an example of a model that can be built upon for training we conduct in other clusters in the Atlantic.
(Paul Vreeland, Canada)

Enthusiastic, flexible and imaginative

She’s very enthusiastic, highly flexible and imaginative. She gave me high levels of personal comfort. She really empowered me with her positive attitudes.
(Teresita Belarmino, Phillipines)

Extremely efficient turnaround time

I would definitely highly recommend her. She is readily approachable, very knowledgeable and experienced and makes you feel supported from the outset. She develops a very professional working environment. I always felt very encouraged and able to express myself freely. She gives great advice and offers wonderful constructive criticism and alternative suggestions. She has a wealth of material and gives you support that is specific to your needs. Her extremely efficient turnaround time, (most times the same day), reinforces her high commitment towards her clients.
(Dion Woodfield, South Korea)

Love for her job is inspiring

Susan helped me in a productive and constructive way. Her feedback is encouraging and analytic. Her approach is personal; the feedback always returned immediately, which helped me to stay focused and motivated. Susan’s love for her job is inspiring.
(Udo Kim, Thailand)

Excellent role modeling!

I’d like to say “Kudos!” and Thank you (Kahm-sah-hamn-ni-dah; Korean) for phrasing your post/ your query in such a “teachable” way! Excellent role modeling! I’ve actually copied it to emulate — on my Moodle, when giving instructions/replies to common questions - this is such a kind way to share useful reminders/info/guides. Thank you!
(Holly Dilatush, Korea)

Faster to respond than people living in my own country

Thank you once again. The attachments you have sent are so fun. Even though you are in another continent altogether, the time difference has never made any impact, to times when I have reached out for advice, as you have been there faster to respond than people living in my own country!!
(Regina Thapa, Nepal)

You really go out of your way to help

The advice Susan has given, and the way in which she gives it is always understandable and has been truly useful to me. Her feedback has been spot on each and every time. I have enjoyed our correspondence the most, Susan has kept me on track and truly inspired me without her even knowing it I think! I most definitely would recommend her. She is perfect for giving true inspiration and practical advice. In Arabic one would say “Ya Salaam aleki” Meaning “Ya Salaam aleki!” I can’t explain it fully but in simple English terms “you really go out of your way to help me and I appreciate it so much”
(Astrid Schwarz, Sudan)

Contact me now to discuss your needs.

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